Set up a Google Merchant Center account 

To have your products appear on Google Shopping and reach millions of potential customers, setting up a Google Merchant Center account is a crucial first step. This account acts as a bridge between your online store and Google Shopping, allowing you to upload product data, manage shopping ads, and effectively monitor your online business performance. 

Step-by-Step Guide: 

Step 1: Access the link https://www.google.com/retail/. 

Click on “Start now” to create an account. 

Step 2: Provide basic business information such as: 

• Do you sell products online? 

• Do you have a physical store? 

After that, click Continue.

Step 3: The website will automatically be redirected to the page below. Click on Continue to Merchant Center. 

Step 4: Here, you will need to fill in detailed business information, such as the business name and registered country. 

Then, check the following boxes: 

• Get personalized email notifications on news and tips. 

• Get invitations to participate in occasional surveys and pilots. 

Complete the input and agree to the terms of service, then click Continue to Merchant Center. 

Step 5: In the Google Merchant Center dashboard, To add products, go to the Products section and select Add Products.

There are three ways to add products: 

• Add all products from a file: Create a data file containing product information to upload to Google Merchant Center. The required data fields in the file include: 

• • [id] 

• • [title] 

• • [description] 

• • [link] 

• • [image_link] 

• • [availability] 

• • [availability_date] 

• • [price] 

• Use a Google Sheets template: 

• • Select the option to use a Google Sheets template. 

• • Click on the suggested template from Google. 

• • Enter product information based on the column headers, and the data will automatically update in Google Merchant Center. 

• Add products one by one: 

• • Select the option to add individual products. 

• • Fill in the required product details. 

• • For products with variations (color, size, material, etc.), you can add this information in the Product Details section. Once all variations are added, click Save to store the information. 

Step 6: Go to the Products section and select Sales Tax to set up sales tax. 

Click Edit, then choose Change to modify the tax rate. 

Enter tax information by checking the relevant boxes and then click Save to update the information. 

The applicable tax will be displayed here. 

Step 7: Click on Shipping and Returns to configure shipping settings. 

Click Add shipping location and fill in the required details. Once completed, click Add.

Step 8: Verify your business’s online store by clicking Business Information, then selecting Verify online store.

Enter your store’s URL and choose a verification method: 

• Get a code sent to your business email. 

• Use your e-commerce platform. 

• Add an HTML file tag or file. 

• Use Google Tag Manager. 

• Use Google Analytics. 

After verifying the store’s link, click Continue. Your account setup is now complete. 

These are the steps to set up a Google Merchant Center account. If you encounter any issues or have any questions, please contact the GoSELL Customer Support team by email at [email protected].